About Vickie Sullivan
Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.
Written by: Vickie Sullivan | April 23, 2015
Why Great Opportunities Slip Away
Have you ever had a situation where a great opportunity was just around the corner…and all of a sudden it slipped away? Someone reached out to you, asked for help, was all ready to work with you, and POOF, just disappeared? I have and I’m sure you have too.
In my early years, I used to make up stories about why. Did I do something wrong? Did they die in a fiery car crash? It used to bother me because I got so excited about working with them. (Apparently more excited than they were.)
What I’ve learned over the years: their decision had nothing to do with the value of my work. Something happened on their end that changed everything. In this article from RainToday, I drill down on the top three scenarios that drive otherwise great prospects to change directions.
Bottom line: our conversations don’t happen in a vacuum. They are a larger part of the buyer’s environment. Outside forces are our biggest competitor.
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