Resources  >> Why It’s Tough To Break Into Paid Speaking

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  November 10, 2015

Why It’s Tough To Break Into Paid Speaking

I get a lot of calls from folks who want more paid speaking engagements. The conversation goes something like this: “I’m getting rave reviews from speaking in XXX area, so I think I’m ready to increase my engagements from XXX to (triple that number). I also want to get paid more.”

This online study from Meetings and Conventions magazine shows why so many great speakers don’t get booked. Key findings:

  • The top two places buyers find speakers: colleague recommendations and events they attend. In other words, if you are not on the circuit already, you will be ignored.
  • The top priorities for selecting speakers: relevance to the audience and cost. The bottom two: quality of video demo and materials, and relationship with speaker bureaus. Translation: speaker bureaus cannot launch you.
  • The top keynote topics are industry related and leadership/motivational. (The latter separated by only one percentage point.) The bottom two topics are news related and┬ásports related.

 

Bottom line: cool backgrounds and courting the bureaus won’t cut it. Relevance is the currency now. And getting the buyers to see how you fit their agenda is a more strategic approach than tactical.

For all the findings, click here.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.