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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 12, 2011

Why Meeting Planners Show Up

Do you send RFPs (requests for programs) to speak at meeting industry events?  Many of us do, as this is a target rich environment.  Then check out this poll by Meetings and Conventions magazine.  The #1 reason why your buyers show up at these events?  Educational sessions win by a wide margin, garnering 83% of the respondents’ top pick.

More good news:  a vast majority — 90% — will attend more or the same number of events as last year.  My recommendation:  focus on topics that align meetings to business objectives.  Help them craft a new role with content on strategic thinking, rebranding, and how to sell their ideas/role to the C-suite.  This is not the place for your canned presentations.  If you speak here, bring your “A” game.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.