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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  June 10, 2014

Why Sponsors Want Thought Leaders

This IEG article out in the Spring highlights a sponsorship trend we need to pay attention to.

The good news here: sponsors — those third parties who pay for speaker fees and other goodies — are looking for connections to “personalities and talent” (that’s us!) in their deals. Yes, the big dawg sponsors might be looking for celebrities, but make no mistake: all sponsors are looking for content they can distribute and be associated with.

Another key finding from the article: the use of PR and marketing firms to support these relationships. Why we care: because these folks are easier to find than the specific buyer from corporate. Think about it.  If we have strong relationships with PR firms who can pitch us to their clients, do we have the inside track?  Yes, we do.

Click here to get more findings (registration is required).

 

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Comments:

  • Author : Clare Dreyer

    Published: 2014-06-10 05:37:13

    Great post Vickie! I was just meeting with a client yesterday and we were discussing this exact topic. I sent her your blog post and she really enjoyed it too. Thanks for all of your insights and wisdom! Clare

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.