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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  June 08, 2010

Windfall From New Health Care Law

Nutrition, wellness and even stress management folks will see a boost in interest in their programs, thanks to the $200M grants for wellness programs in Corporate America.  Spread out over five years, these grants will go to small companies with fewer than 100 employees.

Watch for small business groups to wade into this area — I know, they don’t have the expertise, but that’s where you come in.  Beware:  don’t assume that these small companies just want you to speak and get out.  Experts in these areas will have to take a holistic approach and distribute their content in a variety of ways.  Your next big step:  bundle your services as a project that includes speaking, internet stuff, whatever and target the smaller companies.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.