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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 07, 2017

Working with Millennial Leaders

Working with Millennial Leaders

While integrating millennials is now considered a commodity, millennials in leadership is ripe for opportunities for many kinds of thought leaders. This Deloitte study of 8,000 “kids” in 30 countries gives us a good snapshot about what this new breed of leaders and how we can engage:

• What I love about these folks: their pure intention. Millennials see their work as a conduit for their impact. They want to contribute to charity. And they expect corporate America to play a big role in solving the world’s problems. (Heads up PR people: This will become a huge branding issue for employers.) Watch for Corporate Social Responsibility (CSR) programs to soar under this regime. Many opportunities for marketing, engagement/culture and non-profit thought leaders here.


Listen: 2 more “ripple effects” and opportunities with millennial leaders


• Leadership folks will have their work cut out for them. Due to all the upheaval, millennials are pessimistic about the world around them and have tempered their ambitions as a result. That said, they still want the best of both worlds: flexibility and stability. Helping these new leaders navigate the upheaval and stay engaged will be name of the game.

These “kids” are ready and willing to step up and be a positive force. They want to influence and contribute. And smart employers will step up and help them.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.