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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 14, 2014

Your Best Brand Story

In this age of strategic storytelling, one thing gets lost in the shuffle:  strategy.  This happens a lot not only in sales conversations and in content marketing, but also in communicating who we are and why we are here.

Let’s fix that now. Here is my dead-on favorite infographic for telling great stories.  Scroll down to the Dan Harmon part and you’ll see it clear as day.  My favorite ahas:

  • Describe your journey. Briefly. Everyone struggles at one point. Everyone makes a change. When your humanity touches the humanity in others, an emotional connection ensues.
  • Focus on your evolution. When we show how we have changed, we create context for our approach. Folks love a behind-the-scenes look at your philosophy. Another great bridge for connection.
  • Every point has a point. Every fact, every incident, every detail in your brand story should point in the same direction. Mr. Harmon has eight categories. We can have one: build a bridge between our background and our current mission. Everything else is white noise.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.