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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 06, 2009

Your Best Tool For Setting Direction

Happy New Year! Now it’s time to get to work. The #1 question on everyone’s mind: what to do in this ever-changing market. In preparation for next week’s Here’s the Deal call, I analyzed almost 150 market assessments I conducted since 2003. It took most of December, but the findings were worth it. What I found surprised even me.

Most folks had ideas that sounded good but wouldn’t work. The real problem: they also had many good ideas and a couple of great ones that were buried in the heap. And because they all sounded alike, it’s hard to tell them apart.

It is that discernment — how you separate the ideas that seems to make sense from slam-dunk home runs — that makes all the difference. This call on January 13th will be full of surprises! Here’s the link if you want to check it out: Here’s the Deal 2009


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.