Resources  >> Your Brain, On Storytelling

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  April 24, 2012

Your Brain, On Storytelling

Why do stories work?  Because the connection between talker and listener is deeper than we thought.

A 2010 study shows that a brain scan of a storyteller matched the brain scan of 11 people who listened to a recording of her story.  That’s right — they synced up.  What does this mean?  Communication has been studied in silos — what’s going on with the listener, while the communicator is talking.  With stories, researchers see the same areas of our brain light up.  Cool, huh?

Yes, the sample is small and, yes, this is a first step — researchers don’t know why the brains sync up.  And it’s a cool first step in how we connect with each other.  This Discover Magazine article explains it better than I can.

I love ground-floor studies like this…many thanks to trusty partner-in-crime Vicky Likens for passing this along.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.