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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  June 03, 2014

Your Story as an Infographic

Many thought leaders have a hard time telling their brand story in a succinct way. Enter this infographic by online marketer Neil Patel.

Yes, a very clever way to introduce yourself as a possible speaker. Let’s go beyond that version and ask ourselves: Can this be used in other ways? You betcha. I’m thinking social media perhaps, on our websites…anywhere folks need to know more about us at a glance. A cool tool indeed.

Something else to notice: the details Neil used. This is a very strategic choice. Make sure your version is tied to your cause. Example: Why Billy Bob is on a mission to XXX. The key is to build a bridge between your story and a bigger idea. (And you won’t look like such a narcissist.)

Many thanks to Tom Gray and SpeakerNet News for passing Neil’s idea¬†along.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.