Vickie Sullivan

Market Strategy for Thought Leaders

Resources  >> Your Story as an Infographic

Written by: Vickie Sullivan  |  June 03, 2014

Your Story as an Infographic

Many thought leaders have a hard time telling their brand story in a succinct way. Enter this infographic by online marketer Neil Patel.

Yes, a very clever way to introduce yourself as a possible speaker. Let’s go beyond that version and ask ourselves: Can this be used in other ways? You betcha. I’m thinking social media perhaps, on our websites…anywhere folks need to know more about us at a glance. A cool tool indeed.

Something else to notice: the details Neil used. This is a very strategic choice. Make sure your version is tied to your cause. Example: Why Billy Bob is on a mission to XXX. The key is to build a bridge between your story and a bigger idea. (And you won’t look like such a narcissist.)

Many thanks to Tom Gray and SpeakerNet News for passing Neil’s idea along.

 

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