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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 16, 2012

Your Top Three Competitors

Where there is money, there are more then two people trying to get it.  And when it comes to speaking for big fees, there are a lot of folks going after that gig.  The problem:  branding at 30,000 feet will get you in the door, but your conversations get you the invitation.  Any expert who wants big speaking fees has to deal with these two very strong competitors:

  • Internal Resources – in corporate, it can be the president or someone from the C-suite.  Buyers know they aren’t the best speakers, but sometimes politics trumps common sense.  In associations, they can be panel discussions featuring members or sponsors.
  • The Favorites – these are speakers the buyers know and love.  If you’re one of them, great.  But don’t assume you are alone.  Buyers know they have at least ten people vying for every speaking slot.  If you’re not, that’s okay.  You can get in, but you have to neutralize the folks in this group.  It’s possible, but — as we say in Oklahoma — it takes “some doin'”.
  • And the third is the most deadly of them all.  It’s the option buyers fall back on before the decision is made.  Speakers who don’t prepare for this competitor get blind-sided all the time.

Want to know more?  That’s why I’m launching the Big-Fee Speech Conversation series on February 29th.  We’re not talking at 30,000 feet here.  I’m drilling down on exactly what to do and say to get these lucrative opportunities.  Click here for more details.  Space is limited.


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.