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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 07, 2012

YouTube Of Business Information

Here’s an interesting way to get your expertise “out there”:  a new service (yep, it’s free) to post your business-related content for others to admire.  Tech firm Copper Services is calling their project “YouTube of business information”.  Here’s the deal:  you can post white papers, videos, anything you want.  You can put it out there for free or even charge for it.  Posting is free; the company will take a percentage if you sell anything.  (Want more details:  check out conveycontent.com.)

Here’s the Catch 22:  Copper Services is marketing to meeting planners as a way to monetize their conference content.  Translation:  a bigger audience to sell your stuff and get all the money.  Question:  should speakers ask for a share of this revenue?  Or just give it away if they are speaking for free anyway?  If the group owns the rights to your presentation to them, can they do whatever they want with it?  Do services like this cannibalize your product offerings?

It’s one thing to sell the content to attendees and members.  It’s another to sell it to the entire free world.  Hmmm…what would you do?


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.