Written by: Vickie Sullivan | November 30, 2023
Advances in Generative AI May Impact Content Marketing
It’s no surprise that artificial intelligence (AI) has entered the world of television news. A TV producer and entrepreneur have joined forces to create a video news channel driven solely by generative AI. Their vision: Create personalized newscasts. And using generative AI, they say they can produce between 500 and 1,000 segments per day. Dang.
This AI development could have a huge effect on content marketing. And companies feeling the greatest impact will be smaller firms. That’s because generating that much content raises expectations to a level where smaller shops can’t compete. (A similar example is Amazon. The company’s free and fast shipping changed expectations of buyers of all businesses.)
I’m giving a heads-up now, not to scare you, but to make sure this is on your radar as you begin your strategic planning for 2024. Disruptions like this can come at you fast.
Listen: When to React to Disruptive Trends
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