Written by: Vickie Sullivan | January 19, 2021
Are You Worth the Hassle?
I was reminded recently how the hassle factor plays a big role in buyer decisions. Buyers will endure a certain amount of aggravation because service is worth it — but only to a point.
Here’s what happened: I arrived 15 minutes early for an important appointment. I vetted this person, and knew they were the best at what I needed. So, when I had to wait an hour past the appointed time, I was irritated but still willing to proceed. After all, it’s the price you pay when working with the best, right?
The tipping point came when I couldn’t get the materials I needed because it was “too late.” I declined the invitation to “come back later.” I won’t be back at all. I decided the aggravation wasn’t worth the outcome from this particular person.
I bet I’m not alone in making decisions like that. For example, our buyers may want to work with us at first, but one big hassle on the front end will cut a great relationship short.
Listen: How Buyers Decide We’re Not Worth the Hassle
A lot of us are talented enough that our buyers are willing to adjust their work style to fit our process. There is a limit, though. So, you must ask yourself: Are you worth the hassle?
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