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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 22, 2017

Bad News for Book Authors Who Want Speaking Jobs

Bad News for Book Authors Who Want Speaking Jobs

Authors who speak are less in demand, according to this article on speaker trends from Meetings Magazine. This is bad news for thought leaders who write books to increase their speaking fees.

The reason why: supply and demand. Authors aren’t as hot now because there are so many of them. As a result, buyers do two things:

1. Assume that authors will speak for less to promote the book.

2. Raise the bar of expectations. Now they only consider authors of “popular” books.


Listen: 2 things to do differently to get more speaking engagements


This concept applies to anything. Whatever is ubiquitous, the value goes down and the expectations go up. Our next best step: Pay attention to what is pervasive in your marketplace. And ask yourself: What is the next level here? What do buyers expect now?

Many thanks to Shirley George Frazier and SpeakerNet News for sharing the Meetings Magazine article.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.