Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

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Rear view of a Black woman with braided hair speaking to a diverse audience at a business event, illustrating changing event speaker expectations and audience engagement.

iStock.com/Jacob Wackerhausen

Your Speaking Gig Is Bigger Than the Speech

August 27, 2026

Smiling woman with dark curly hair, wearing a light pink blazer and event badge, holds a microphone while speaking in front of a presentation screen at a professional conference, where experts may get paid to speak.

iStock.com/Jacob Wackerhausen

A New Backdoor to More Speaking Engagements

August 13, 2026

Young woman and system network concept.

AI Enters the World of B2B Events, Directly Impacting Speakers

April 02, 2026

Three women seated in the audience at a professional event applaud during a presentation. The woman in the foreground is Black, wears an orange blazer and has shoulder-length hair, while two women beside her smile and clap in a bright conference space, illustrating audience response during peak experience

iStock.com/Jacob Wackerhausen

The New Standard for Speakers: Creating Peak Experiences

February 05, 2026

Black man and older white woman sitting in chairs facing each other on stage, illustrating a fireside chat format at a conference.

iStock.com/Jacob Wackerhausen

The Rise of the Fireside Chat, and How It Impacts Speakers

August 07, 2025

A man and woman in a business setting disagreeing over a document, illustrating how communication mistakes in the workplace create problems.

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The Hidden Cost of Communication Mistakes in the Workplace

July 10, 2025

Older female leader in a meeting with her team that includes a young black man and a young white man. The men are paying close attention to what she says. The photo illustrates using storytelling in leadership.

iStock.com/Jacob Wackerhausen

Why Using Storytelling in Leadership Is a Competitive Advantage

July 08, 2025

Smiling audience applauding at a B2B conference, illustrating how improving your B2B event speaker strategy makes for happy attendees

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Why Your B2B Event Speaker Strategy Needs a Fresh Approach

June 10, 2025

Older woman standing at a podium speaking to an audience at a conference in an effort to boost lead generation

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2 Speaking Mistakes That Hurt Your Lead Generation Efforts

January 09, 2025

Innovative event speakers

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The Future of Event Speaking: Adapt or Get Left Behind

October 08, 2024