Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

Digital AI head composed of streaming online content, illustrating generative engine optimization and how AI pulls information from multiple sources.

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Why You Must Embrace Generative Engine Optimization

March 03, 2026

Wooden figures connected by digital data lines, with AI and growth icons above them, symbolizing how organizations distribute thought leadership content in an AI-driven landscape.

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The New Rules for Distributing Thought Leadership Content

February 24, 2026

Woman overlooking a city skyline at sunrise, symbolizing perspective and how big picture content marketing helps buyers make sense of change.

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How Big Picture Content Helps Buyers Make Sense of Change

February 03, 2026

Bookshelves under a large “Bestselling Books” sign in a bookstore, illustrating how bestselling author credibility is often associated with prominent displays.

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What Being a Bestselling Author Really Means

January 27, 2026

Metal letter blocks spelling “BLOG,” symbolizing blogging strategy and the evolving role of blog content in marketing.

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Survey Reveals 2 Key Changes That Are Redefining Blogging Strategy

January 13, 2026

Clock overlaid on a calendar illustrating the importance of timing in decision-making content and when to introduce helpful tools.

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The Best Time to Introduce Handy Tools and Decision-Making Content

January 06, 2026

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Is AI Misrepresenting You? Understanding AI Brand Drift and Its Risks

December 04, 2025

A close-up of a compass pointing toward the word ‘FUTURE’ in bright blue letters, symbolizing direction and insight used when creating trend reports.

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A Smarter Way to Make Your Predictions Stand Out

December 02, 2025

Colorful digital background with the word “Webinar” in bold white text, surrounded by icons for communication, microphones, and lightbulbs—representing engagement and innovation in a modern B2B webinar strategy.

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Webinars Go Big in 2026: Time to Revisit Your B2B Webinar Strategy

November 20, 2025

A magnifying glass highlighting the word quality among many instances of the word quantity, illustrating credible, quality content that buyers trust

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How to Create Content That Buyers Actually Trust

November 04, 2025