Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

A professional uses AI-powered search to evaluate options and analyze information, illustrating how AI in B2B buying is influencing vendor selection, buyer research, and decision-making.

iStock.com/Tero Vesalainen

Buyers’ Use of AI Forces Firms to Change their Marketing Game

June 16, 2026

iStock.com/gorodenkoff

Microdramas: A New Way to Bring Your Expertise to Life

June 11, 2026

Silhouettes of people walking toward a bright opening in a dark space, symbolizing guidance, trust, and thought leadership credibility during uncertain times.

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What the Best Thought Leaders Do During Uncertain Times

May 26, 2026

A young professional woman with brown hair pulled back speaks on stage, holding a microphone and wearing a light-colored blazer, demonstrating a strong thought leadership voice and confident presence.

iStock.com/Jacob Wackerhausen

‘Vibe’ Isn’t Fluff. It’s the Edge in Thought Leadership Today

May 07, 2026

Close-up of a magnifying glass resting on a laptop keyboard, symbolizing search analysis and discovery, representing an intent-first SEO strategy focused on understanding user intent beyond keywords.

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How to Stand Out in AI Search. Hint: It’s More Than Keywords

May 05, 2026

Magnifying glass highlighting an AI chip with connected data icons, representing how AI agents power search and analytics.

iStock.com/innni

If AI Can’t Find You, You May Not Make the List

April 21, 2026

Illustration of a megaphone blasting the word “Attention!” in bold letters, symbolizing content titles that grab attention and make readers stop and engage.

iStock.com/Alex_Bond

The Fastest Way to Get Readers to Click

April 14, 2026

Red mug with napkin that has a word cloud of words about great content and b2b content format

iStock.com/marekuliasz

An Overlooked Content Format That Still Gets Attention

March 31, 2026

Confident older business leader with short gray hair presenting to a seated group during a meeting, illustrating why buyers must trust the messenger before the message.

iStock.com/Jacob Wackerhausen

The Messenger Now Matters More Than the Message

March 17, 2026

Digital AI head composed of streaming online content, illustrating generative engine optimization and how AI pulls information from multiple sources.

iStock.com/metamorworks

Why You Must Embrace Generative Engine Optimization

March 03, 2026