Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

Two podcasters sit across from each other in a modern recording studio, speaking into microphones during a conversational interview, illustrating building audience trust one conversation at a time. A smartphone records the discussion while coffee mugs, notebooks, and studio lighting create an authentic podcast setting.

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Building Audience Trust One Conversation at a Time

June 02, 2026

Top-down view of two people standing on opposite sides of a bold yellow line on pavement, illustrating how to set client boundaries and maintain clear separation.

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How to Set Client Boundaries without Damaging Trust

May 14, 2026

A woman holding a microphone speaks to a small seated group in a professional setting, suggesting expert-led discussion and B2B influencer partnerships.

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B2B Influencer Partnerships Are Having a Moment. Don’t Miss Out

April 28, 2026

Stepping stones forming a path across grass toward the ocean, representing overcoming fear in business one step at a time.

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Overcoming Fear in Business: One Small Trick That Works

March 19, 2026

Gold chess piece crossing a finish line labeled “Leader,” symbolizing experiential leadership development and demonstrated expertise.

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Claiming Expertise Isn’t Enough. Demonstration Is the New Credential

March 10, 2026

Teal sphere at a crossroads on a yellow background, symbolizing how to position strategy services when buyers see strategy as expendable.

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How to Position Strategy Services When Buyers See Strategy as Expendable

February 26, 2026

Woman on the phone at a desk, looking frustrated while addressing a customer service issue, illustrating how unresolved problems impact the customer experience.

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2 Simple Ways Small Problems Ruin the Customer Experience

January 15, 2026

Decorative New Year image showing ‘2026’ with gold ribbon and confetti, representing plans for 2026 and a fresh start.

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Why My Plans for 2026 Start with a Word (Not Resolutions)

January 01, 2026

Silhouette of a person struggling to hold up a giant hourglass, symbolizing the power of waiting and the effort it takes to pause instead of pushing forward.

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The Power of Waiting: A Lesson I Didn’t Expect to Learn

December 11, 2025

Stacks of silver coins with an upward green arrow and rising financial graph in the background, symbolizing higher earnings and growth in a smart content creator pricing strategy.

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Why Content Creators Can Finally Raise Their Rates

November 13, 2025