Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

Businesswoman holding a tablet and thoughtfully looking into the distance while working at her desk, illustrating the careful decision-making behind a successful innovation strategy.

iStock.com/Jacob Wackerhausen

Not Every New Idea Is Worth Chasing

July 30, 2026

Baseball player follows through on a powerful swing after making contact with the ball during a night game, illustrating the confidence and commitment behind swinging for the fences.

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What It Really Means to Swing for the Fences

July 28, 2026

A professional reviews documents and research findings while working at a laptop, illustrating how B2B buyer trust is built through careful evaluation, credible sources, and pre-purchase research.

iStock.com/Jacob Wackerhausen

B2B Buyer Trust Is Built Before They Call

June 23, 2026

Two professionals celebrate and encourage each other in a workplace setting, illustrating how meaningful support can help people navigate disruption through practical encouragement and human connection.

iStock.com/Jacob Wackerhausen

When Someone in Your Network Needs Help: What Meaningful Support Looks Like

June 18, 2026

Illustration showing how AI creates business opportunities. A large yellow “AI” stands beside a humanoid robot on a platform, while business professionals gather below and climb a staircase toward an open door, symbolizing new paths, career growth, and emerging opportunities driven by artificial intelligence.

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How AI Creates Business Opportunities for Advisors and Consultants

June 09, 2026

Two podcasters sit across from each other in a modern recording studio, speaking into microphones during a conversational interview, illustrating building audience trust one conversation at a time. A smartphone records the discussion while coffee mugs, notebooks, and studio lighting create an authentic podcast setting.

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Building Audience Trust One Conversation at a Time

June 02, 2026

Top-down view of two people standing on opposite sides of a bold yellow line on pavement, illustrating how to set client boundaries and maintain clear separation.

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How to Set Client Boundaries without Damaging Trust

May 14, 2026

A woman holding a microphone speaks to a small seated group in a professional setting, suggesting expert-led discussion and B2B influencer partnerships.

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B2B Influencer Partnerships Are Having a Moment. Don’t Miss Out

April 28, 2026

Stepping stones forming a path across grass toward the ocean, representing overcoming fear in business one step at a time.

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Overcoming Fear in Business: One Small Trick That Works

March 19, 2026

Gold chess piece crossing a finish line labeled “Leader,” symbolizing experiential leadership development and demonstrated expertise.

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Claiming Expertise Isn’t Enough. Demonstration Is the New Credential

March 10, 2026