Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

Hand holding a smartphone with social media apps visible on the screen, illustrating changing trends in what works on LinkedIn and how users engage with content.

iStock.com/stnazkul

What Works on LinkedIn Isn’t What You Think

April 16, 2026

Older white woman with short hair and looking shocked at her smartphone, illustrating how social media posts can risk alienating your buyers and damaging trust.

iStock.com/Yuliia Kaveshnikova

Why Your Social Media Tone Can Cost You Buyers

April 07, 2026

Hands holding a smartphone with floating social icons, illustrating how interaction and feedback shape an effective social media engagement strategy.

iStock.com/Urupong

How Engagement Became the Center of Social Media Marketing

January 29, 2026

Smartphone screen displaying popular social media apps, reminding thought leaders how social media professionalism influences online interactions and credibility.

iStock.com/hapabapa

Why Social Media Professionalism Matters More Than You Think

January 08, 2026

Magnet emerging from a smartphone attracting social media icons like hearts, stars, and chat bubbles, symbolizing influence and engagement in B2B influencer marketing.

iStock.com/oatawa

How Buyer Expectations Are Changing B2B Influencer Marketing

October 09, 2025

Young woman with dark hair looking at her smartphone, surrounded by floating emojis and comments, representing online reputation management on social media.

iStock.com/PrathanChorruangsak

Lessons in Online Reputation Management from JB Pritzker

September 25, 2025

Photo of a person's hands on a keyboard with illustrations of silhouettes on top, representing sending LinkedIn invitations

iStock.com/anyaberkut

Are Your LinkedIn Invitations Being Ignored? Here’s Why

August 21, 2025

Illustration of a LinkedIn home page to depict the best LinkedIn post formats

iStock.com/seewhatmitchsee

The Best LinkedIn Post Formats for Driving Company Page Results

August 12, 2025

Yellow question marks on fishing hooks on blue background representing how to avoid baiting questions

iStock.com/Canan turan

How to Respond to Baiting Questions Without Taking the Bait

May 01, 2025

Illustration depicting B2B influencer marketing

iStock.com/Feodora Chiosea

Why B2B Influencer Marketing Works—and How to Leverage It

February 25, 2025