Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

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A smartphone screen displays popular apps including Snapchat, TikTok, Instagram, Facebook, WhatsApp, and Telegram, illustrating how to evaluate a social media platform based on audience fit rather than popularity alone.

iStock.com/Robert Way

Snapchat Wants B2B Marketers. Should You Listen?

July 09, 2026

A professional uses a smartphone while working at a laptop, illustrating how creating a consistent content experience across digital platforms helps build audience engagement and encourages repeat interaction with social media content.

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The Secret to Improving Social Media Engagement

June 30, 2026

A young white woman with long blonde hair, wearing a white shirt and a beige sweater, in an office looks at her phone with a puzzled expression while sitting at a desk with a laptop and papers, suggesting she is reacting to a message or comment and wondering how to respond to criticism on social media.

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How to Respond to Criticism on Social Media without Looking Weak

April 30, 2026

Hand holding a smartphone with social media apps visible on the screen, illustrating changing trends in what works on LinkedIn and how users engage with content.

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What Works on LinkedIn Isn’t What You Think

April 16, 2026

Older white woman with short hair and looking shocked at her smartphone, illustrating how social media posts can risk alienating your buyers and damaging trust.

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Why Your Social Media Tone Can Cost You Buyers

April 07, 2026

Hands holding a smartphone with floating social icons, illustrating how interaction and feedback shape an effective social media engagement strategy.

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How Engagement Became the Center of Social Media Marketing

January 29, 2026

Smartphone screen displaying popular social media apps, reminding thought leaders how social media professionalism influences online interactions and credibility.

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Why Social Media Professionalism Matters More Than You Think

January 08, 2026

Magnet emerging from a smartphone attracting social media icons like hearts, stars, and chat bubbles, symbolizing influence and engagement in B2B influencer marketing.

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How Buyer Expectations Are Changing B2B Influencer Marketing

October 09, 2025

Young woman with dark hair looking at her smartphone, surrounded by floating emojis and comments, representing online reputation management on social media.

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Lessons in Online Reputation Management from JB Pritzker

September 25, 2025

Photo of a person's hands on a keyboard with illustrations of silhouettes on top, representing sending LinkedIn invitations

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Are Your LinkedIn Invitations Being Ignored? Here’s Why

August 21, 2025