Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

C-Suite Board Meeting

Credit: iStock/gorodenkoff

New Political Reality in the C-Suite

September 03, 2026

Close-up of a professional checking emails on a smartphone while working on a laptop, with illustrated email icons floating around the devices to represent outbound marketing and digital outreach.

iStock.com/anyaberkut

Cold Outreach Isn’t Dead. It’s Just Different.

August 04, 2026

An audience watches a live theater performance from their seats, illustrating how context influences market perception and shapes the expectations people bring before an experience even begins.

iStock.com/aerogondo

What Going to a Play Taught Me About the Power of Context

July 14, 2026

A young black woman with tan skin, wearing a beige shirt and her hair pulled up, researching on a laptop and taking notes, representing a shift in B2B buyer behavior and its impact on outbound B2B marketing.

iStock.com/fizkes

Outbound B2B Marketing Isn’t Dead, But Buyer Behavior Has Changed

April 09, 2026

Dog riding in a backpack on a busy city street, illustrating experiential marketing ideas that attract attention through low-risk, real-world interactions.

iStock.com/GKV

A Different Way to Get Attention in Crowded Markets

March 26, 2026

Wooden figures surrounding a single red figure with arrows pointing toward it, symbolizing how to attract ideal clients and stand out in a crowded market.

iStock.com/bo feng

The Fastest Way to Attract Ideal Clients? Exclude Some

March 24, 2026

Wooden blocks with black arrows arranged in a circular pattern around a central piece labeled “AI,” illustrating how AI-driven decision-making filters and directs choices in a structured process.

iStock.com/patpitchaya

AI-Driven Decision-Making Is Rewriting the Rules of Marketing

February 19, 2026

A man with glasses and a beard sits at a desk in a home studio, smiling and gesturing while recording a video with a microphone, laptop, and smartphone on a tripod, illustrating a modern influencer marketing strategy focused on content creation and audience engagement.

iStock.com/anatoliycherkas

What the Latest Data Reveals About Influencer Marketing

February 12, 2026

An older professional woman with short gray hair and glasses sits at a desk with a laptop and notebook, resting her hands near her face while looking thoughtfully to the side, illustrating a moment of pause during emotional decision making.

iStock.com/fizkes

The Hidden Cost of Emotional Decision Making

February 10, 2026

Illustration showing professionals bridging a gap, symbolizing closing the marketing confidence gap and aligning effort with results.

iStock.com/z_wei

Closing the Marketing Confidence Gap: How to Know What Works

January 20, 2026