Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

A young black woman with tan skin, wearing a beige shirt and her hair pulled up, researching on a laptop and taking notes, representing a shift in B2B buyer behavior and its impact on outbound B2B marketing.

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Outbound B2B Marketing Isn’t Dead, But Buyer Behavior Has Changed

April 09, 2026

Dog riding in a backpack on a busy city street, illustrating experiential marketing ideas that attract attention through low-risk, real-world interactions.

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A Different Way to Get Attention in Crowded Markets

March 26, 2026

Wooden figures surrounding a single red figure with arrows pointing toward it, symbolizing how to attract ideal clients and stand out in a crowded market.

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The Fastest Way to Attract Ideal Clients? Exclude Some

March 24, 2026

Wooden blocks with black arrows arranged in a circular pattern around a central piece labeled “AI,” illustrating how AI-driven decision-making filters and directs choices in a structured process.

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AI-Driven Decision-Making Is Rewriting the Rules of Marketing

February 19, 2026

A man with glasses and a beard sits at a desk in a home studio, smiling and gesturing while recording a video with a microphone, laptop, and smartphone on a tripod, illustrating a modern influencer marketing strategy focused on content creation and audience engagement.

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What the Latest Data Reveals About Influencer Marketing

February 12, 2026

An older professional woman with short gray hair and glasses sits at a desk with a laptop and notebook, resting her hands near her face while looking thoughtfully to the side, illustrating a moment of pause during emotional decision making.

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The Hidden Cost of Emotional Decision Making

February 10, 2026

Illustration showing professionals bridging a gap, symbolizing closing the marketing confidence gap and aligning effort with results.

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Closing the Marketing Confidence Gap: How to Know What Works

January 20, 2026

Close-up of hands using a smartphone with floating social media like and heart icons, representing engagement and declining trust in influencer marketing.

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What Declining Trust in Influencer Marketing Means for You

October 30, 2025

Ligtbulb glowing in front of data, figures and charts illustrating the power of creative insights in marketing

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Why Creative Insights in Marketing Give You an Edge Over AI

August 28, 2025

Person watching a live webinar presented by an older woman and showing high engagement, illustrating the high webinar engagement stats researchers are seeing.

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Webinar Engagement Stats Show Webinars Still Work

August 19, 2025