Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

An older professional woman with short gray hair and glasses sits at a desk with a laptop and notebook, resting her hands near her face while looking thoughtfully to the side, illustrating a moment of pause during emotional decision making.

iStock.com/fizkes

The Hidden Cost of Emotional Decision Making

February 10, 2026

Illustration showing professionals bridging a gap, symbolizing closing the marketing confidence gap and aligning effort with results.

iStock.com/z_wei

Closing the Marketing Confidence Gap: How to Know What Works

January 20, 2026

Close-up of hands using a smartphone with floating social media like and heart icons, representing engagement and declining trust in influencer marketing.

iStock.com/Urupong

What Declining Trust in Influencer Marketing Means for You

October 30, 2025

Ligtbulb glowing in front of data, figures and charts illustrating the power of creative insights in marketing

iStock.com/peshkov

Why Creative Insights in Marketing Give You an Edge Over AI

August 28, 2025

Person watching a live webinar presented by an older woman and showing high engagement, illustrating the high webinar engagement stats researchers are seeing.

iStock.com/insta_photos

Webinar Engagement Stats Show Webinars Still Work

August 19, 2025

Illustration of an open book with sales and marketing icons above it, illustrating book promotion strategies

iStock.com/Natalya Kosarevich

Unconventional Book Promotion Strategies That Break the Mold

July 29, 2025

Magnifying Glass Focused on Circuit Board with AI Word, Representing Artificial Intelligence and Technology Innovation and how AI is Changing Search.

iStock.com/Pakorn Supajitsoontorn

How AI Is Changing Search, and What Marketers Must Do Next

July 24, 2025

Close up of a person's hand typing on laptop with email icons floating out of the screen, representing B2B prospecting email

iStock.com/oatawa

B2B Prospecting Email Best Practices That Actually Work

July 01, 2025

Laptop on desk with email application open and email icons floating up from it, representing B2B email marketing campaigns

iStock.com/juststock

2 Simple Fixes to Improve Your B2B Email Marketing Campaigns

June 24, 2025

Mature businesswoman with glasses smiling and laughing at something she sees on a computer, illustrating the power of using humor in B2B marketing

iStock.com/fizkes

How to Use Humor in B2B Marketing to Build Credibility and Connection

June 03, 2025