Written by: Vickie Sullivan | August 19, 2025
Webinar Engagement Stats Show Webinars Still Work
Now that events are booming again, it’s tempting to push webinars to the back burner. But the latest webinar engagement stats from ON24’s 2024 Global Benchmarks Study will make you think twice.
Popular during the pandemic, webinars still deliver a strong ROI—and they’re evolving fast. If you don’t already have a clear webinar strategy, the latest webinar engagement stats show why you should. Key findings from the report:
• Engagement is surging. The average duration of webinar engagement in 2024 was 51 minutes, but the real growth came from on-demand viewing. Making presentations available anytime can generate up to 80% more views.
• Buying signals are booming. Per attendee, calls to action increased by 21%, demo bookings rose 18%, and live chat with sales during presentations jumped 51%.
Let’s be clear: Not all webinars are created equal. The report also highlighted new developments driving the biggest gains. For example, breakout sessions for more detailed discussions had a major impact on sales results—an approach worth considering in any webinar marketing strategy.
The bottom line? Webinars have moved far beyond the novelty stage. Simply repackaging your current workshop content won’t cut it anymore. If you’re going to use this tool, pay attention to the latest webinar engagement stats, study what’s working now, then decide if you can deliver at that level.
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