Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

A diverse group of seven professionals poses together in a modern office, with a woman standing confidently at the center and colleagues seated and standing around her, representing the importance of communicating with Gen Z leaders in today's collaborative workplace.

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Gen Z Is Changing Leadership. Are You Ready?

July 23, 2026

Smiling Black businesswoman wearing glasses and a tan blazer leads an interactive leadership training session as attendees raise their hands, illustrating training soft skills for leaders.

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Soft Skills for Leaders Are Back in the Spotlight

July 21, 2026

Woman in a white shirt looking through binoculars toward the horizon, with a large upward-pointing arrow in the background symbolizing growth opportunities. The image represents identifying underserved markets and finding business opportunities that others overlook.

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Underserved Markets: Where Growth Hides in Plain Sight

June 25, 2026

A woman with long dark hair and wearing a red suit records a video in a professional studio, illustrating one of the best tactics to spread marketing messages: customer stories shared with other people.

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The Best Way to Spread Marketing Messages

June 04, 2026

Origami figures transforming from a swan to a bird to a paper airplane, symbolizing professional reinvention and evolving into new forms.

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If You’re Still Selling the Old Hits, It Might Be Time to Reinvent

December 23, 2025

White businessman facing away with data streams passing on top of him illustrating a thought leader evaluating changing B2B marketing strategies.

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How Thought Leaders Can Stay Ahead of Changing B2B Marketing Strategies

October 23, 2025

Illustration of three people in front of an online community forum, depicting forum marketing

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Forum Marketing Is Back: How to Build Stronger Communities

May 06, 2025

Influencer marketing Concept. Chart with keywords and icons. Professionals meeting at a white office table discussing B2B thought leadership strategy.

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How to Evolve Your B2B Thought Leadership Strategy in 2025

April 17, 2025

B2B marketing trends in 2025

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B2B Marketing in 2025: What’s Changing and How to Adapt

February 11, 2025

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Google Search in 2025: Time to Rethink Longstanding Tactics

October 29, 2024