Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

Illustration of a megaphone blasting the word “Attention!” in bold letters, symbolizing content titles that grab attention and make readers stop and engage.

iStock.com/Alex_Bond

The Fastest Way to Get Readers to Click

April 14, 2026

Red mug with napkin that has a word cloud of words about great content and b2b content format

iStock.com/marekuliasz

An Overlooked Content Format That Still Gets Attention

March 31, 2026

Confident older business leader with short gray hair presenting to a seated group during a meeting, illustrating why buyers must trust the messenger before the message.

iStock.com/Jacob Wackerhausen

The Messenger Now Matters More Than the Message

March 17, 2026

Digital AI head composed of streaming online content, illustrating generative engine optimization and how AI pulls information from multiple sources.

iStock.com/metamorworks

Why You Must Embrace Generative Engine Optimization

March 03, 2026

Wooden figures connected by digital data lines, with AI and growth icons above them, symbolizing how organizations distribute thought leadership content in an AI-driven landscape.

iStock.com/Kanizphoto

The New Rules for Distributing Thought Leadership Content

February 24, 2026

Woman overlooking a city skyline at sunrise, symbolizing perspective and how big picture content marketing helps buyers make sense of change.

iStock.com/IR_Stone

How Big Picture Content Helps Buyers Make Sense of Change

February 03, 2026

Bookshelves under a large “Bestselling Books” sign in a bookstore, illustrating how bestselling author credibility is often associated with prominent displays.

iStock.com/brunocoelhopt

What Being a Bestselling Author Really Means

January 27, 2026

Metal letter blocks spelling “BLOG,” symbolizing blogging strategy and the evolving role of blog content in marketing.

iStock.com/elinedesignservices

Survey Reveals 2 Key Changes That Are Redefining Blogging Strategy

January 13, 2026

Clock overlaid on a calendar illustrating the importance of timing in decision-making content and when to introduce helpful tools.

iStock.com/WestLight

The Best Time to Introduce Handy Tools and Decision-Making Content

January 06, 2026

iStock.com/Alena Butusava

Is AI Misrepresenting You? Understanding AI Brand Drift and Its Risks

December 04, 2025