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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  January 11, 2018

Do This Before Giving Advice

The number 1 reason why thought leaders fall short

Have you ever jumped in with advice? Yep, I’m guilty as charged. That’s why this Fast Company article motivates me to shut up for a second.

Let’s put on a wide-angle lens and look past personal conversations. Not drilling down on context is the #1 reason why thought leaders fall short. When you assume situations are similar to yours, you can be easily branded as “a hammer looking for a nail.” (Consultants, I’m looking at you.)


Listen: 2 questions to ask before you answer a question


This concept also applies to content marketing. If you want to show how your perspective is valuable in a variety of scenarios, be sure to vary your solutions. This tactic will broaden your appeal. Otherwise you’ll appear as a “one-hit wonder.”

Yes, context matters.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.