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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 20, 2016

How These Meeting Trends Will Impact Your Speaking Opportunities

3 things that will affect professional speaking opportunities

A recent article from Meetings and Conventions outlines big changes for industry association events. You better believe these formats are coming to an association you belong to. Given the success reported here, it will be sooner than later. Key findings that impact speakers:

• Cool people, cool stories: Buyers gravitated towards peers in a high-profile arena (such as SXSW) and asked for war stories. Prediction: Keynote speakers will become storytellers with a point.

• Segmented learning: More tracks and sharper focus results in more internal resources such as fellow members. Consultants will still use these formats for free speaking, but get ready to be an inch wide and a mile deep. No more data dumps at 30,000 feet.


Related: Three Things Buyers Want to Know About Your Speaking


• Scattered session locations: Having sessions in multiple locations changes the format. Watch for a shorter, more intimate audience experience. Speakers will have conversations, not give speeches.

These changes don’t impact speaker selection; they redefine the criteria. Smart thought leaders who speak will get ahead of the curve on these changes.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.