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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  October 31, 2017

How To Be the “Insider” Everyone Listens To

insider secret

A lot of thought leaders are great at telling the truth or debunking the myths. But as this Fast Company article shows, nothing can beat telling a secret.

Move past the topic. What makes this article compelling: an insider telling the truth that can’t be told. This positioning – “the insider” – is a great way to stand out. Let’s drill down on the strategy behind the technique. Why this works:

• It applies the author’s background. How do you stand out if your colleagues have similar backgrounds? By sharing what others will not share. Next time you write content, ask yourself: What is not being discussed about this topic? And go there.

• It speaks to motive. When you understand someone’s motivations, you can better understand why they do what they do. It broadens understanding. We can write about motive, too. Ask yourself: What’s the story around the behavior?


Listen: What it takes to make this brand strategy work


When we translate what is happening but not discussed, we can appear as an insider with secrets. And everyone likes to know a secret.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.