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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 21, 2017

New Opportunities In Corporate America

New Opportunities In Corporate America

Thought leaders who have clients in corporate America will be interested in this roundup of culture/engagement trends from Fast Company. Some of the recommendations are common knowledge such as millennials and culture/ethics reboot. The biggest ahas are found towards the end on item #5. Biggest source of opportunities:

  • Teamwork with contingent workers. Yep, freelancers are on the rise. This trend isn’t going away soon. Integration is the big deal now, so thought leaders who can facilitate that will have the inside track. Opportunities for all kinds of expertise are needed here. Ask yourself: How can my brilliance help here?

Listen: How to use these trends to your advantage in sales conversations


  • Peer-driven performance management. Job roles are more fluid now, so traditional “one-leader” performance management has been rebooted. What works now: continuous feedback from more stakeholders, including peers. Watch for more support in self-guided development, as well. These developments open the doors for thought leaders who position themselves for these conversations, as well as create internal motivation and engagement for continuous learning.

These challenges need both systematic and implementable solutions. They go beyond internal resources, making them great “foot in the door” openings for a wide variety of thought leaders. Ask questions about these areas in your next conversation with corporate buyers.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.