Resources  >> One Question That Will Save You Time and Money—and Help You Decide Your Next Move

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  September 06, 2016

One Question That Will Save You Time and Money—and Help You Decide Your Next Move

One Question That Will Save You Time and Money

In the U.S., we say goodbye to summer with a three-day weekend. Labor Day was designed to celebrate the American worker. As a proud member of the self-employed, I use this time to reflect about my work and assess my next move.

I also get a lot of calls from folks at a crossroads, plotting their next move. What I find: Most of us know what we want. We have a picture in our heads based on our gifts and passion. And…that vision is created in a vacuum. Too many of us have no idea what we are signing up for.

And by the time we figure out that we don’t want to do what we’ve accidently signed up for, a lot of time and money has been wasted. Bummer.


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When I have these conversations with clients, I use the “tell me the picture in your head” portion only as a starting point. Using their vision as a springboard, we have an honest conversation about the journey ahead. Then I ask, “Is this something you can sign up for?” Often there is silence on the other end—then the concerns come out. We are at the edge of their comfort zone.

So, the next time you explore your next move, ask yourself the “what am I signing up for” question. What I’ve learned: What I’m willing to do falls just short of what I want to create. My willingness to expand my comfort zone makes or breaks my results.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.