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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 09, 2016

One Way to Validate Your Impact

Last month, I mentioned Terry Barber’s approach that linked his platform (inspiring engagement) to revenue (behavior change and verified results). Let’s drill down on those last two words. How do you create verified results for intangible things such as a workshop or an online course?

This is the biggest challenge for many thought leaders in corporate America. Whether you are doing leadership workshops or enterprise-wide learning, validated results rule.

What many consultants/trainers do: they leave it with clients to determine what and how behaviors have changed. What happens next: too often, a whole lot of nothing. Instead of depending on your clients to validate your impact, why not do that yourself and report back? Would that help your clients see the ROI? Would that help you build a better business case? You betcha.


Related: How Thought Leaders Scale Their Revenue


Does it sound arduous? It doesn’t have to be. That’s why I’m giving Terry one more shout out here. You can partner with folks like him who have the technology already figured out. You don’t have to reinvent the wheel or pass it off to the clients. There’s a middle ground. Check out his website: www.getjubi.com.

Yes, there is evaluative data, along with online test scores. But turning that data into evidence of behavior change is something different. This is a game-changer folks. Thought leaders who have validated results will disrupt those who don’t. It’s just that simple.

Vickie’s note: in case you’re wondering—no, I don’t have a financial stake in Terry’s company, nor do I get a commission. (Well, OK, maybe coffee next time I’m in Atlanta.) I’m just a fan and think this idea is worth checking out.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.