Resources  >> Opportunities In the Incentive Meetings Market

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  November 08, 2016

Opportunities In the Incentive Meetings Market

Millennials are changing what works in the incentive meetings game.

Many veteran speakers have fond memories of the incentive market—giving short educational talks in the morning and playing with attendees for the rest of the day. While those formats are gone, this Successful Meetings article shows opportunities in this market for different players.

Some great examples of what’s happening now:

•  Yes, seven out of 10 companies highlight their Corporate Social Responsibility (CSR) during incentive meetings. This trend will continue to grow. All non-profits need to get on this bandwagon.


Listen: Vickie reveals her top two ideas for non-profit experts taking advantage of this trend.


• Educational and networking are still around—they just look very different. Local experts have the upper hand now, especially those who can tie their insights to activities.

Like everything else, millennials are changing what works in the incentive meetings game. There’s still room for us if we change up our role.


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.