Written by: Vickie Sullivan | December 18, 2017
Using Bad Examples to Tell the Truth
Well, she did it again. Manufacturing thought leader (and client) Becky Morgan stepped back, looked hype in the eye, and said, “Nope, not today.”
Her recent article took on Elon Musk and his whopping production of 222 Model 3 Tesla’s in the third quarter. Sure, it’s easy to throw rocks at someone as powerful as Mr. Musk. But Ms. Morgan went beyond the easy path. She drew universal lessons for all of us. She spent less time on the technical end and gave us more to think about.
This is how you use a bad example to make a great point. Instead of just ranting, drill down a little bit. Find the mistake we all can make. That’s where the buried treasure is.
As you plan content for 2018, ask yourself, “What truth trap can anyone fall for?” Then use your favorite bad example to report and reflect on that.
Other Resources You May Like:
- How Content Gets Traction
- Strategic Sounding Boards Give Real-World Advice for When the Rubber Meets the Road