Resources  >> What Compelling Content Looks Like Now

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  February 03, 2015

What Compelling Content Looks Like Now

Content marketing has become an arms race with articles, tools, and videos flooding the market.  How do you standout in a vast sea of insights?

One idea:  pull back the curtain.  Veteran board member Penny Herscher goes beyond the standard “get more women in the boardroom” message by diving into the gritty details of her world. Why it works is two-fold: 1) people are intrigued about what goes on behind those closed doors; and, 2) she combines on-the-ground perspective with practical advice about navigating the political terrain.

Check out this example of compelling content. Then ask yourself: what do I know that is not being discussed?

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.