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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  December 20, 2016

What Every Gift Needs

What makes you put in the effort to work hard—to not quit?

Heads up: Time for a preliminary book review. I’m still reading Angela Duckworth’s book Grit: The Power of Passion and Perseverance, and it’s rocking my world. The upshot: Our magical sense of talent and gifts often overshadow the real driver of achievement—willingness to work hard and not quit.

That drove me to wonder: What makes us put in the effort? Two things drive me:

• Love at first sight. I’m not talking about overall passion here. I’m referring to that flash of “OMG, this is great.” Example: I box for fitness. When I first put on those gloves and hit something, I was hooked. I have been hitting those pads for 10 years. Strangers at the gym are now scared of me.


Listen: Two internal stories that pull you through any obstacle


• Someone depends on you. Every parent knows this one. We would rather cut off a limb than let our child down. For me, it’s the client. I know they are betting their business on me. I take their faith in me very seriously.

Angela Duckworth’s book gives us hope. It makes achievement doable. As you explore how to unleash your gifts onto the world, ask yourself: How do I approach struggle? What kind of help do my talents need to flourish?


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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.