Written by: Vickie Sullivan | January 13, 2026
Survey Reveals 2 Key Changes That Are Redefining Blogging Strategy
Think social media is making blogging obsolete? The findings from Orbit Media’s 12th Annual Blogger Survey suggest otherwise—and might surprise you. The data offers a useful reality check (and a timely reminder) that a smart blogging strategy still plays a critical role in building visibility, credibility, and long-term impact.
2 Key Changes Impacting Blogging Strategy
The report includes plenty of useful details about formatting and promotion. But the real value for thought leaders lies in two in-the-trenches tradeoffs that directly impact blogging strategy.
• Word count. While the average blog post is getting shorter—reversing a 10-year trend—longer posts still deliver stronger results. According to the survey, 25% of posts between 1,500 and 2,000 words report strong results, compared to 39% of posts over 2,000 words. The takeaway isn’t that everyone should write longer posts, but that depth still pays off when it’s part of a deliberate blogging strategy.
• Frequency. The era of flooding the field with posts appears to be waning, as about half of all marketers surveyed said they publish two to four times per month. (Daily posts have flatlined at 3%.) At the same time, more frequent publishing still delivers better results. The study shows that 37% of bloggers who report strong results publish multiple times a week, compared with 22% for bloggers who publish weekly. The authors note, however, that marketers who publish more often aren’t the same ones who publish 2,000-plus word blog posts.
What’s really going on here? This line from the report says it best: “The data is clear: the best bloggers go big in one way or another.” High performers aren’t trying to do everything. They’re making deliberate choices: investing deeply in a small number of tactics that align with their overall blogging strategy.
As you map out your content plans, this is a good time to step back and think about focus. Reports like this aren’t a checklist of tactics to adopt all at once. They’re prompts to ask a better question: Which one choice will make the biggest difference for our blogging strategy right now? Pick it—and commit.
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