Vickie Sullivan

Market Strategy for Thought Leaders

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Written by: Vickie Sullivan  |  September 30, 2021

2 Warning Signs You Shouldn’t Take on the Client

2 Warning Signs You Shouldn’t Take on the Client
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When the day-to-day hustle feels draining, conversations with fans who want to hire you are a welcome change. What can go wrong when the prospective client already loves you? Well, plenty.

You might be so happy to talk with the person that you jump at the opportunity. But beware, you might be missing warning signs that will lead to a troubled project if you take on the client.

Here are two warning signs to watch for:

• Their needs are bigger than their budget. This warning sign usually appears during the money part of the conversation. You may be tempted to offer another low-cost option. Don’t. Do. It. Even if they say, “It’s OK, I’ll settle for less,” they will always be disappointed. And there goes any chance of word-of-mouth referrals.


Listen: When a Low-cost Option Will Work 


• Their requests demand more of your time. This is harder to miss in sales conversations. What to look for: their lack of knowledge. For example, if a prospect needs a marketing plan and doesn’t know anything about marketing, then expect them to ask a lot of questions and to need extra support. Even if you charge extra to provide those things, the situation can quickly become a black hole for your attention.

As your prominence increases, so will your fan club. Accept the accolades with grace, but don’t let flattery cloud your judgement.


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