Written by: Vickie Sullivan | March 15, 2018
Are You A Real Thought Leader?
Thought leadership has become a popular label to give ourselves. While I always support owning your success, this dynamic of “everyone is a thought leader” begs a bigger question: what’s the difference between a sought-after influencer and those who just call themselves “thought leader in XXX.”
One telling clue: how folks bolster their claim. The former becomes influential and uses tools such as social media and books to spread their message. Example: I have XXX to offer, and the book demonstrates that impact. When people read that book, my thought leadership spreads.
The latter uses those same tools as proof. Example: I wrote a book; therefore, I am a thought leader. Those who read my book put it away or see it as a “great reminder.”
Listen: What sought-after thought leaders do before “getting out there.”
The problem: When you focus on the tactics and tools, you make the market work too hard to figure out what you stand for. Being “everywhere” isn’t enough. You still have to stand out.
My vote: Don’t focus on the tools — books, blogs, social media campaigns, etc. That’s outreach. They serve thought leaders. They don’t determine who is a thought leader.
The role you play in the conversation is what determines whether you are a real thought leader. Are you considered a trusted voice? Are you known for a unique take on things? If so, then these tools serve you well. If not, then all the books in the world won’t make you a sought-after thought leader.
You May Also Be Interested In:
- Which Thought Leadership Trends You Should Pay Attention To
- Brand and Message Strategy for Thought Leaders