Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

Illustration representing AI and thought leadership, featuring a central AI icon connected by glowing lines to business leader icons on wooden blocks against a dark background.

iStock.com/Yutthana Gaetgeaw

How AI Is Changing the Value of Expertise

May 19, 2026

A young professional woman with brown hair pulled back speaks on stage, holding a microphone and wearing a light-colored blazer, demonstrating a strong thought leadership voice and confident presence.

iStock.com/Jacob Wackerhausen

‘Vibe’ Isn’t Fluff. It’s the Edge in Thought Leadership Today

May 07, 2026

A woman holding a microphone speaks to a small seated group in a professional setting, suggesting expert-led discussion and B2B influencer partnerships.

iStock.com/Jovanmandic

B2B Influencer Partnerships Are Having a Moment. Don’t Miss Out

April 28, 2026

Wooden figures connected by digital data lines, with AI and growth icons above them, symbolizing how organizations distribute thought leadership content in an AI-driven landscape.

iStock.com/Kanizphoto

The New Rules for Distributing Thought Leadership Content

February 24, 2026

Bookshelves under a large “Bestselling Books” sign in a bookstore, illustrating how bestselling author credibility is often associated with prominent displays.

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What Being a Bestselling Author Really Means

January 27, 2026

A close-up of a compass pointing toward the word ‘FUTURE’ in bright blue letters, symbolizing direction and insight used when creating trend reports.

iStock.com/peterschreiber.media

A Smarter Way to Make Your Predictions Stand Out

December 02, 2025

Stacks of silver coins with an upward green arrow and rising financial graph in the background, symbolizing higher earnings and growth in a smart content creator pricing strategy.

iStock.com/smshoot

Why Content Creators Can Finally Raise Their Rates

November 13, 2025

A single red chess pawn moves forward along a red arrow, breaking away from a group of white pawns. The image symbolizes differentiation, bold strategy, and standing out—concepts central to a strong thought leadership strategy.

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How Substack’s Shift Impacts Your Thought Leadership Strategy

November 11, 2025

Woman recording a video, with the camera in front and the woman blurred in the background, illustrating the influence of content creators

iStock.com/Egoitz Bengoetxea Iguaran

The Influence of Content Creators Is Redefining Thought Leadership

July 15, 2025

Older female leader in a meeting with her team that includes a young black man and a young white man. The men are paying close attention to what she says. The photo illustrates using storytelling in leadership.

iStock.com/Jacob Wackerhausen

Why Using Storytelling in Leadership Is a Competitive Advantage

July 08, 2025