Written by: Vickie Sullivan | March 21, 2019
How to Influence the Best Choice
One of the best ways us thought leaders can stand out is by helping folks make the best decisions. These conversations take what we know and apply directly to one person’s situation. Our value skyrockets when that happens.
The challenge: How to create that value via content marketing when we don’t have specific enough information to make a recommendation?
This Business2Community article is a great example of my favorite tactic: outlining the situations where your idea works best. I call this the scenario strategy.
Move past the topic in this article, and check out the structure. Yes, the author delineated the benefits. (Everyone does this. Yawn.) What he also did: outlined the “scenario” that influencer marketing work best. That right there is what makes this article stand out.
Listen: How the Scenario Strategy Can Generate Leads
If we can help our community make decisions by outlining what works best in what situations, well, we’re being more than just handy. We are playing the role of valuable thinking partner.
Now Read This:
- How to Help Your Buyers Make a Decision
- Springboard Marketing: Leveraging Your Expertise Into an Empire