Written by: Vickie Sullivan | January 01, 2019
How to Test a New Idea
Happy New Year! As many of us went into retreat mode over the holidays, the quiet time allowed a lot ideas come to the surface. We get excited about the potential and really don’t have enough information to know if and how it’s gonna work. As a result, many of us go off half-cocked, wasting months (and a lot of money) implementing something too soon.
A lot of us learn by doing. So, how do you test a new idea without going all in on something that might not work out? Hedge your bets in these two under-the-radar techniques:
• Integrate first: Ask yourself, “What can I do with current clients and activities that can verify the new possibility?” No grand announcement is needed. Just do it, and see what happens next. This can be stealth, and you can learn a lot about reactions and adjustments.
• Find guinea pigs: Before you roll something out to the entire free world, find some folks who trust you enough to do something new. Make it an option instead of an either/or decision.
Listen: How to Position a New Idea to Folks Who Know You
By going stealth first, you have the best of both worlds: You can innovate without the risk of a train wreck that wastes time and marketing dollars.
Now Read This:
- How to Determine If You Can Build a Business Around Your Great Idea
- How to Determine Market Feasibility and Direction for All Your Bright Ideas