Written by: Vickie Sullivan | February 19, 2019
What to Change In Your Marketing Videos This Year
Yes, content marketing has turned into drinking from a fire hose. So the next question is: What’s gonna work now? This interesting post from Business2Community – 8 Content Marketing Trends That Will Fire Up Your Strategy – can spark some ideas.
What caught my attention: live video. Yeah, we all know it’s hot right now. And it will skyrocket this year, as 63 percent have boosted video use in 2018. The change is in the style: scripted is out, while relaxed and natural is in. No more days spent in studio or worrying about perfect lighting. That’s good news, right?
Not necessarily. It’s easy to hide behind a script, perfecting every word before we push record. This new format is a symptom of a bigger issue: How do we stand out when great presentation skills are everywhere? The big emphasis on “relaxed” doesn’t mean that we can phone it in. There is a big difference between natural talent and a voice that influences people.
Listen: 2 Ways to Create a Signature Style
But make no mistake: Thought leaders can’t stand out on charisma alone. This format requires more refinement – and more strategy. With so many voices out there, those with a signature style will cut through the white noise.
Now Read This:
- New Stats Point to the Power of Video Marketing
- Strategic Sounding Boards Give Real-World Advice for When the Rubber Meets the Road