Written by: Vickie Sullivan | March 28, 2019
What to Do When the Bar Is Raised
Because so many of us blog, a recent study from Orbit Media of what works and what doesn’t work with blogs warrants our attention. The biggest surprises:
• Blog post length is creeping up. In 2014, word length was over 800 words; now it’s up 42% to 1,151 words. Only 9% were fewer than 500 words (guilty as charged). Here’s the kicker: 50% of bloggers who write more than 2,000 words report strong results. But only 8% of bloggers do it.
• Original research is back and bigger. Only 1 in 4 bloggers do original research, but of those who do, 58% report stronger results. My take: It’s easier to do in larger organizations. Look for this statistic to skyrocket within a year or so.
Listen: When Should You Change Your Habits and Respond to the Latest Trends?
Like everything else in the content marketing world, the bar is raised when tactics become popular. Given the dearth of bloggers out there. I’m not surprised that extra effort pays off. The big question to ask yourself: Now that the bar is raised, what’s the impact in my space? Is the payoff the same if I put in the extra effort?
Just because something works for some, it doesn’t mean it works for all. So before you run out and change everything, step back and look at expectations. And determine whether changing those expectations is worth the effort.
Now Read This:
- How Your Passion Can Blind You to Reality
- How to Determine Market Feasibility and Direction for All Your Bright Ideas