Written by: Vickie Sullivan  |  October 13, 2020

Why People Make Assumptions

During this political season, lots of salacious “bombshells” are being dropped from both sides. Which begs a bigger question: What allegations get traction and why? Often the ones that stick are not inflammatory headlines. What gives truth to the unknown: tapping into people’s assumptions. Claims that stick with people are those that make them think, “Yeah, that sounds like something I would do.”

So, let’s drill down on how assumptions are born.

• Precedent: If you do something once and get accused of the same thing later, chances are people will assume you are guilty before you get a chance to prove your innocence. I call this the “guilty box.” It’s easy to get into and hard to get out of. So, be aware of what you do frequently and ask yourself: “Would I be OK if folks accused me of doing XXX all the time?”

Listen: How to Get Out Of the Guilty Box

• Pattern and approach: This relates to the above point but is broader in scope. Another silent question that drives assumptions: Does this represent a pattern of behavior in other areas? Yes, this is fertile soil for confirmation bias. For example, if I’m known for losing my temper while driving, folks will believe that I lost my temper because of slow service in a restaurant.

Here’s the deal: We all have assumptions. And as a thought leader who produces content, you create assumptions with every interaction. Be aware that those assumptions will help or hinder your brand when bombshells head your way.

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