Written by: Vickie Sullivan | June 18, 2019
Why You Should Stay In a Low-fee Market
I had an interesting conversation with an up-and-coming speaker the other day. They had a great story, had great audience reaction, and was thinking about launching into a new higher-fee market.
In the spirit of encouragement, it would be easy to say, “Hey, go for it,” and brainstorm new market segments and messages. Instead, I told them to stay put. Yep, I told them to stay in that low-fee segment and double down.
Here’s why: They didn’t see all the money on the table. They were looking at the speaker budgets but not the sponsorship opportunities. It turns out their audience is very popular with sponsors. In under than 10 minutes, I outlined a deal that could easily be six-figures, something they could pitch to folks they already know.
Listen: Is a Sponsored Speaking Tour Right for You?
This conversation begs a bigger question: When you are speaking in a low-fee market, is the best growth strategy to leave? Not necessarily, especially when you consider the cost of implementing. In this person’s case, sponsorship deals would be easier to get than launching a new speech topic in a new market.
Now Read This:
- The New Conversation About Your Speaking
- Become Sponsor Savvy: An Experts Guide to Attract and Secure Sponsorship