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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  August 04, 2015

How to Use Popular Ideas to Advance Your Thought Leadership

Have you ever wondered why that great idea you had never got traction? Or why you stick to your guns even when new information changes the game? Two words: blind spots. We all have them. And the bad news, being aware of them doesn’t diminish their use.

This Strategy+Business article does a great job explaining how biases block our effectiveness. My top three favorites:

  1. The experience bias. When you think someone is nuts (guilty as charged), it’s your experience bias at work. No, our perceptions and ability to read others isn’t as good as we think it is.
  2. The safety bias. This is why sales pitches that focus on avoiding loss are so popular. And why we make bolder decisions for others than for ourselves.
  3. Planning fallacy. Underestimating the cost and overestimating the benefits. What happens when we really want something? Why the cost and timeline of my recent patio renovation went rogue within the first two weeks.

 

That was fun. Now let’s look past the content. The good news: market awareness of these built-in roadblocks means more opportunities for thought leaders on decision making, leadership, and diversity. Ask yourself: how can I use this latest trend in brain sciences? How can I apply my perspective to what is already embraced? Your answers here will map out how you can use popular ideas to your advantage.

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.