Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

An audience watches a live theater performance from their seats, illustrating how context influences market perception and shapes the expectations people bring before an experience even begins.

iStock.com/aerogondo

What Going to a Play Taught Me About the Power of Context

July 14, 2026

A woman with long dark hair and wearing a red suit records a video in a professional studio, illustrating one of the best tactics to spread marketing messages: customer stories shared with other people.

iStock.com/gorodenkoff

The Best Way to Spread Marketing Messages

June 04, 2026

A young black woman with tan skin, wearing a beige shirt and her hair pulled up, researching on a laptop and taking notes, representing a shift in B2B buyer behavior and its impact on outbound B2B marketing.

iStock.com/fizkes

Outbound B2B Marketing Isn’t Dead, But Buyer Behavior Has Changed

April 09, 2026

Dog riding in a backpack on a busy city street, illustrating experiential marketing ideas that attract attention through low-risk, real-world interactions.

iStock.com/GKV

A Different Way to Get Attention in Crowded Markets

March 26, 2026

Wooden blocks with black arrows arranged in a circular pattern around a central piece labeled “AI,” illustrating how AI-driven decision-making filters and directs choices in a structured process.

iStock.com/patpitchaya

AI-Driven Decision-Making Is Rewriting the Rules of Marketing

February 19, 2026

Magnet emerging from a smartphone attracting social media icons like hearts, stars, and chat bubbles, symbolizing influence and engagement in B2B influencer marketing.

iStock.com/oatawa

How Buyer Expectations Are Changing B2B Influencer Marketing

October 09, 2025

Magnifying Glass Focused on Circuit Board with AI Word, Representing Artificial Intelligence and Technology Innovation and how AI is Changing Search.

iStock.com/Pakorn Supajitsoontorn

How AI Is Changing Search, and What Marketers Must Do Next

July 24, 2025

Mature businesswoman with glasses smiling and laughing at something she sees on a computer, illustrating the power of using humor in B2B marketing

iStock.com/fizkes

How to Use Humor in B2B Marketing to Build Credibility and Connection

June 03, 2025

Smartphone with sales and marketing icons, representing a B2C approach to B2B marketing

iStock.com/scanrail

Why the B2C Approach to B2B Marketing Is the New Normal

April 29, 2025

small wooden dolls with smiling faces, representing how injecting humor into your marketing campaign strategy can help it go viral.

iStock.com/bmanzurova

Want Viral Buzz? Add Humor to Your Marketing Campaign Strategy

April 24, 2025