iStock.com/cagkansayin
How to Position Strategy Services When Buyers See Strategy as Expendable
February 26, 2026
Resources for Thought Leaders, Speakers and B2B Firms
Get Vickie's latest thinking on your favorite topics
- Advertising | Branding | Business Strategy | Content Marketing | Experts | Holidays | Implementation | Life Decisions | Market Segments | Market Strategy | Marketing | Planning | Sales | Social Media | Speaking | Sponsorship | Trends |
iStock.com/wildpixel
If You’re Still Selling the Old Hits, It Might Be Time to Reinvent
December 23, 2025
iStock.com/cagkansayin
Why Old Habits Won’t Die: What Drives Resistance to Change
September 30, 2025
iStock.com/fizkes
Help Clients Say Yes by Overcoming Resistance to Change
June 12, 2025
iStock.com/igoriss
How to Differentiate Your Brand: Lessons from the Cupcake Craze
March 04, 2025
Photo courtesy of KFC
KFC’s Battle Cry: Humor That Wins the Ad Campaign War
January 07, 2025
iStock.com/AndreyPopov
How Recent Layoffs Are Shaping the Future of Leadership
August 29, 2024
iStock.com/Khosrork
Why People Don’t Change
August 27, 2024
iStock.com/Andrii Yalanskyi
2 Simple Tactics to Transform Resistance into Support
August 20, 2024
iStock.com/PeopleImages
When Clients Resist Change: How to Navigate Change Fatigue
July 02, 2024