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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  December 19, 2013

New Social Media Stats

business people team with world map on the internet connection.Think you know social media? Test your knowledge (and assumptions) with what’s really happening according to this recent Fast Company article.

Yep, I flunked a couple of these. Had no idea that boomers were taking over Twitter. Who knew?

Yes, the “rethink” sections address business-to-consumer issues. Move past that and ask yourself: how can I take advantage of this trend in my thought leadership efforts? The best idea is in item #4: if your target market is moving into an area they don’t know much about, would it behoove you to create a LinkedIn group that becomes a haven for newbies on the rise? If you have services for those folks, that would be “yes”.

Something to mull over during the holidays…


About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.