Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

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A young white woman with long blonde hair, wearing a white shirt and a beige sweater, in an office looks at her phone with a puzzled expression while sitting at a desk with a laptop and papers, suggesting she is reacting to a message or comment and wondering how to respond to criticism on social media.

iStock.com/Liubomyr Vorona

How to Respond to Criticism on Social Media without Looking Weak

April 30, 2026

Hand holding a smartphone with social media apps visible on the screen, illustrating changing trends in what works on LinkedIn and how users engage with content.

iStock.com/stnazkul

What Works on LinkedIn Isn’t What You Think

April 16, 2026

Older white woman with short hair and looking shocked at her smartphone, illustrating how social media posts can risk alienating your buyers and damaging trust.

iStock.com/Yuliia Kaveshnikova

Why Your Social Media Tone Can Cost You Buyers

April 07, 2026

Smartphone screen displaying popular social media apps, reminding thought leaders how social media professionalism influences online interactions and credibility.

iStock.com/hapabapa

Why Social Media Professionalism Matters More Than You Think

January 08, 2026

Young woman with dark hair looking at her smartphone, surrounded by floating emojis and comments, representing online reputation management on social media.

iStock.com/PrathanChorruangsak

Lessons in Online Reputation Management from JB Pritzker

September 25, 2025

Photo of a person's hands on a keyboard with illustrations of silhouettes on top, representing sending LinkedIn invitations

iStock.com/anyaberkut

Are Your LinkedIn Invitations Being Ignored? Here’s Why

August 21, 2025

Yellow question marks on fishing hooks on blue background representing how to avoid baiting questions

iStock.com/Canan turan

How to Respond to Baiting Questions Without Taking the Bait

May 01, 2025

Illustration depicting B2B influencer marketing

iStock.com/Feodora Chiosea

Why B2B Influencer Marketing Works—and How to Leverage It

February 25, 2025

iStock.com/hapabapa

Reddit: The Secret Weapon for Building Trust in B2B Marketing

January 30, 2025

Hidden agenda in social media posts

iStock.com/SB Arts Media

When Social Media Conversations Go Sideways: How to Spot Hidden Agendas

November 14, 2024