Vickie Sullivan

Market Strategy for Thought Leaders

Resources for Thought Leaders, Speakers and B2B Firms

Get Vickie's latest thinking on your favorite topics

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How to Defuse Tantrums on Social Media

September 22, 2026

A young white woman with long blonde hair, wearing a white shirt and a beige sweater, in an office looks at her phone with a puzzled expression while sitting at a desk with a laptop and papers, suggesting she is reacting to a message or comment and wondering how to respond to criticism on social media.

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How to Respond to Criticism on Social Media without Looking Weak

April 30, 2026

Hand holding a smartphone with social media apps visible on the screen, illustrating changing trends in what works on LinkedIn and how users engage with content.

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What Works on LinkedIn Isn’t What You Think

April 16, 2026

Older white woman with short hair and looking shocked at her smartphone, illustrating how social media posts can risk alienating your buyers and damaging trust.

iStock.com/Yuliia Kaveshnikova

Why Your Social Media Tone Can Cost You Buyers

April 07, 2026

Smartphone screen displaying popular social media apps, reminding thought leaders how social media professionalism influences online interactions and credibility.

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Why Social Media Professionalism Matters More Than You Think

January 08, 2026

Young woman with dark hair looking at her smartphone, surrounded by floating emojis and comments, representing online reputation management on social media.

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Lessons in Online Reputation Management from JB Pritzker

September 25, 2025

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Are Your LinkedIn Invitations Being Ignored? Here’s Why

August 21, 2025

Yellow question marks on fishing hooks on blue background representing how to avoid baiting questions

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How to Respond to Baiting Questions Without Taking the Bait

May 01, 2025

Illustration depicting B2B influencer marketing

iStock.com/Feodora Chiosea

Why B2B Influencer Marketing Works—and How to Leverage It

February 25, 2025

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Reddit: The Secret Weapon for Building Trust in B2B Marketing

January 30, 2025