Resources  >> Scientific Insights for Business

About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.

Written by: Vickie Sullivan  |  March 04, 2014

Scientific Insights for Business

Between big data and neuromarketing, the world of science has helped big business’ march towards world domination. Thanks to this handy card deck by Artefact, us mere mortals can use these findings as well.

Yes, the cards are created for designers. Let’s think past that orientation. Couldn’t these insights also apply to marketing and branding? To creating our own product lines and services? You betcha.

My favorite part is the implementation question after each idea. “How might we…” opens the door wide to brainstorm. Great exercise at your next mastermind meeting.

To get your deck, click here. And happy exploring…

 

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About Vickie Sullivan

Vickie Sullivan is internationally recognized as the top market strategist for thought leaders, professional speakers and B2B professional service firms. Specializing in brand and message strategies in crowded markets, she has helped thousands of talented people outsmart their competition since 1987.